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Millennials around the Globe
How Audience Age Affects Global Content Strategy
by Donald A. DePalma, Rebecca Ray, September 30, 2015, 62 Pages View abstract  |  Download research
The generation born between 1980 and 2000 has captured the attention of marketers, economists, and sociologists around the world. This report analyzes the online language behaviors and preferences of Millennial consumers in 10 non-Anglophone countries . . .
 
LSP Metrix
A Business and Operational Maturity Model for Language Service Providers
by Hélène Pielmeier, Donald A. DePalma, August 28, 2015, 124 Pages View abstract  |  Download research
What does it take to succeed as a service provider in the fast-paced language services industry? LSPs come in all shapes and sizes, yet no single element defines a successful company. This extreme variability begs for structure and definition. As a result . . .
 
Amazon Shows a Profit and Invests in Global Growth
by Donald A. DePalma, July 31, 2015, 2 Pages View abstract  |  Download research
Commerce sites such as eBay and social media like Facebook have joined Baidu, Google, Microsoft, and Yandex in bringing machine translation technology in-house as they strive to go global with continuous, integrated, and on-brand content. This brief dis . . .
 
Global Website Assessment Index 2015
Languages and Social Networks on the World’s Most Prominent Websites
by Benjamin B. Sargent, Donald A. DePalma, July 31, 2015, 76 Pages View abstract  |  Download research
Product managers, international marketers, and C-level executives often seek justification for the cost of adding or maintaining languages for online content and social media. Conveying the brand in more languages correlates positively to a range of success . . .
 
The Language Services Market: 2015
Annual Review of the Translation, Localization, and Interpreting Services and Technology Industry
by Donald A. DePalma, Hélène Pielmeier, Robert G. Stewart, Stephen Henderson, June 30, 2015, 97 Pages View abstract  |  Download research
Imagine buying a new car and not being able to decipher the owner's manual because it's in a language you don't read. Or remember the frustration of trying to register at a website form that doesn't recognize your country's postal code format. Think about . . .
 
The Changing Landscape of the Language Industry
by Donald A. DePalma, May 20, 2015, 7 Pages View abstract  |  Download research
In 1968, Waste Management, Inc. (WM) began an aggressive roll-up of the trash collection business in the United States and Canada, purchasing many small service companies. It disrupted the old mom-and-pop model of small providers, each owning just a few . . .
 
Benchmarking the Top 100 Online Languages for 2015
by Benjamin B. Sargent, Donald A. DePalma, April 30, 2015, 20 Pages View abstract  |  Download research
Among the three billion people traversing the internet in 2015, 100 languages account for almost all economically significant online activity. Fourteen of those represent 90% of the total economic opportunity of digital communication and commerce. Companies . . .
 
The Rise and Fall of the Top Online Languages
Online Audience and GDP Benchmarks for 100 Languages in 2015
by Benjamin B. Sargent, Donald A. DePalma, April 30, 2015, 29 Pages View abstract  |  Download research
Companies with global ambitions must pay close attention to the shifting makeup of online audiences to ensure the maximum leverage of product development, marketing, and customer service budgets. This report shows which languages matter the most in terms . . .
 
Insights on Enterprise Translation Automation
How Clients Deploy Translation Technology
by Donald A. DePalma, Fred Hollowood, April 14, 2015, 49 Pages View abstract  |  Download research
As your clients expand globally, they struggle to scale content to a range of products, languages, and platforms. The only way to meet this demand is with technology. In this report, CSA Research explores six scenarios for how buyers automate processes . . .
 
Enterprise Translation Automation
Use Cases for Deployment of Translation Technology
by Donald A. DePalma, Fred Hollowood, March 10, 2015, 42 Pages View abstract  |  Download research
Many organizations employ technology to manage digital content and its translation. Some rely heavily on tools that vendors provide. Others require partners to use proprietary systems that they have developed themselves or bought from commercial suppliers . . .
 
What Buyers Need to Know about Interpreting Procurement
What to Buy, How to Buy It, and How to Manage It
by Rebecca Ray, Hélène Pielmeier, Donald A. DePalma, February 12, 2015, 61 Pages View abstract  |  Download research
More and more translation buyers are taking over responsibility for procuring interpreting services for their organizations. However, rendering the spoken word into multiple languages has its own unique requirements. Based on an in-depth survey of 197 . . .
 
The State of the Interpreting Market
An In-Depth Look at a Fast-Growing Segment of the Language Services Market
by Hélène Pielmeier, Donald A. DePalma, January 30, 2015, 33 Pages View abstract  |  Download research
Language access policies and advances in technology have drastically changed the interpreting landscape. Spoken language services increasingly touch the general public in everyday situations. To assess the state of this fast-growing segment of the language . . .
 
Where MT Fits in the Global Customer Experience
by Donald A. DePalma, January 27, 2015, 5 Pages View abstract  |  Download research
Is machine translation ready for real-time, customer-facing interactions? CSA Research has found that consumers and business buyers greatly prefer local-language content at every phase of the customer experience (CX). Our surveys also reveal that they . . .
 
Insights on Enterprise Buying Behaviors
How Buyers of Language Services Manage Their Vendors
by Hélène Pielmeier, Donald A. DePalma, Fred Hollowood, December 03, 2014, 34 Pages View abstract  |  Download research
Without enterprises needing translations to succeed internationally, the language services landscape would be very different. LSPs depend on these buyers for their livelihood, so they constantly seek information to better service them and sell to them . . .
 
Agile: A Quick Introduction for LSPs
by Donald A. DePalma, Rebecca Ray, November 24, 2014, 4 Pages View abstract  |  Download research
The Agile development methodology is the new norm for clients developing software - and for many of their colleagues in marketing, product development, and even customer care teams aiming to increase their speed (see "What's on the Mind of the Agile-ized . . .
 
MarketFlex for Comprehensive TMS
Evaluating Vendor Solutions for Enterprise Environments
by Benjamin B. Sargent, Donald A. DePalma, November 24, 2014, 53 Pages View abstract  |  Download research
Prospective buyers deserve objective third-party inputs to their own planning process. This MarketFlex™ report adds a new and important level of market research for language technology, equivalent to that afforded to other major software markets . . .
 
Evaluating the "-ities" for Cloud Deployments
by Donald A. DePalma, November 06, 2014, 2 Pages View abstract  |  Download research
Are you considering translation services or tools in the cloud? Many companies are. This brief advises reviewing cloud-based tools not just for translation functions and performance, but also for IT concerns such as reliability, availability, scalability, . . .
 
Using Proxy Servers to Make Website Globalization Easier
by Donald A. DePalma, October 09, 2014, 7 Pages View abstract  |  Download research
This brief contrasts traditional approaches to website globalization with the localization proxy server alternative. It discusses when you should use a proxy server, outlining the pros and cons of this technology.  . . .
 
International Expansion for LSPs
What LSP Executives Need to Know before Opening Offices Abroad
by Hélène Pielmeier, Donald A. DePalma, October 01, 2014, 79 Pages View abstract  |  Download research
Going global is tempting – for reasons ranging from growing the business, to improving client service, or developing a competitive advantage via low-cost production centers. However, international expansion is a challenging endeavor regardless of . . .
 
Translation Supply Chain Management
How Enterprise Buyers Manage Their Translation Vendors
by Fred Hollowood, Donald A. DePalma, September 13, 2014, 55 Pages View abstract  |  Download research
Outsourced translation is the norm for most organizations, but many struggle with how to manage their external suppliers – especially as they increase the volumes they translate, the number of languages they offer, and the frequency at which they . . .
 
How Rogue MT Interrupts the Brand Dialogue
by Donald A. DePalma, August 28, 2014, 5 Pages View abstract  |  Download research
As soon as visitors to your website use free online machine translation, they break out of the dialogue that you’ve crafted for them. What they see isn’t under your control – they read machine-translated content that doesn’t accurately . . .
 
How to Help Your Clients Deal with Rogue MT
by Donald A. DePalma, August 20, 2014, 5 Pages View abstract  |  Download research
Common Sense Advisory’s survey of 239 translation buyers found that most worry about website visitors’ use of free online machine translation. Our survey of 3,002 consumers revealed that most use free MT when they visit English-language websites . . .
 
Translation Management Systems for Enterprises and LSPs
TMS Options for Nine Business Scenarios
by Benjamin B. Sargent, Donald A. DePalma, August 08, 2014, 40 Pages View abstract  |  Download research
The purpose of this report is to clarify the types of  translation management systems (TMS) available today and assist technology buyers in identifying the correct sub-category of system that will best address their particular business case. We discuss . . .
 
The Top 10 Telephone Interpreting Companies: 2014
by Vijayalaxmi Hegde, Donald A. DePalma, July 23, 2014, 2 Pages View abstract  |  Download research
Telephone interpreting makes up 5.47% of the global language services market and is valued at approximately US$2.03 billion. In this brief, Common Sense Advisory presents the largest global providers of this service based on the amount of reported revenue . . .
 
The Top 20 On-Site Interpreting Companies: 2014
by Vijayalaxmi Hegde, Donald A. DePalma, July 23, 2014, 2 Pages View abstract  |  Download research
On-site interpreting makes up nearly 10% of the global language services market and is valued at approximately US$3.6 billion. In this brief, Common Sense Advisory presents the largest global providers of this service based on the amount of reported revenue . . .
 
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