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Digital Campaign Management and Localization
Winning the Attention Game for Global Audiences
by Benjamin B. Sargent, Rebecca Ray, November 18, 2015, 35 Pages View abstract  |  Download research
Corporate strategy increasingly relies on digital strategy. Content interactions shape everything from brand awareness to customer loyalty. Yet proliferating device platforms, online channels, and content formats challenge even the savviest marketing . . .
 
Wearables: The Next Localization Frontier
by Rebecca Ray, Benjamin B. Sargent, November 13, 2015, 6 Pages View abstract  |  Download research
More than 90 million wearable devices are connected to the internet, with more added every day. While the iPhone and Android platforms were designed as multilingual from the start, that isn’t always the case for wearables. In this brief, we describe . . .
 
Lessons from Travel Companies for Supporting Global CX
What Other Industries Can Learn
by Rebecca Ray, Hélène Pielmeier, October 30, 2015, 49 Pages View abstract  |  Download research
Travelers visit 22 sites on average before booking accommodations and contribute more than 80 entries to TripAdvisor every minute. CSA Research analyzed how travel and leisure (T&L) companies leverage multilingual content to support global customer experience . . .
 
Assessing the Strength of Your LSP’s Supply Chain
by Hélène Pielmeier, October 29, 2015, 9 Pages View abstract  |  Download research
When assessing language service providers, buyers tend to focus on evaluating company characteristics and capabilities. Few dig deep enough into the LSPs’ supply chain to quantify the odds of obtaining the desired quality – on time and within . . .
 
Growth and Compression in Translation Pricing
by Stephen Henderson, October 13, 2015, 2 Pages View abstract  |  Download research
CSA Research conducted its annual study of the market for outsourced language services and technology for the 11th consecutive year (see “The Language Service Market: 2015,” Jun15). Participants listed their three fastest-growing language . . .
 
Millennials around the Globe
How Audience Age Affects Global Content Strategy
by Donald A. DePalma, Rebecca Ray, September 30, 2015, 62 Pages View abstract  |  Download research
The generation born between 1980 and 2000 has captured the attention of marketers, economists, and sociologists around the world. This report analyzes the online language behaviors and preferences of Millennial consumers in 10 non-Anglophone countries . . .
 
Finding Revenue in Under- and Over-Served Languages
by Benjamin B. Sargent, September 25, 2015, 8 Pages View abstract  |  Download research
For buyers and sellers of translation services, global market position is increasingly tied to an expanding number of human languages in the global digital marketplace. Comparing the opportunities of language with the competition for attention in those . . .
 
The Top 10 Telephone Interpreting Companies: 2015
by Stephen Henderson, August 31, 2015, 2 Pages View abstract  |  Download research
In this brief, CSA Research presents the largest global providers of telephone interpreting services based on the amount of reported revenue. The list features 10 companies. . . .
 
The Top 20 On-Site Interpreting Companies: 2015
by Stephen Henderson, August 31, 2015, 2 Pages View abstract  |  Download research
In this brief, CSA Research presents the largest global providers of on-site interpreting services based on the amount of reported revenue. The list features 20 companies. . . .
 
Eight Tips for Localized App Store Optimization (ASO)
by Rebecca Ray, August 28, 2015, 6 Pages View abstract  |  Download research
Most of us still discover and download mobile apps based on app store searches. These stores operate, by default, as global distribution channels opening access to 155 territories on the iTunes App Store and almost all countries on the planet via Google . . .
 
Amazon Shows a Profit and Invests in Global Growth
by Donald A. DePalma, July 31, 2015, 2 Pages View abstract  |  Download research
Commerce sites such as eBay and social media like Facebook have joined Baidu, Google, Microsoft, and Yandex in bringing machine translation technology in-house as they strive to go global with continuous, integrated, and on-brand content. This brief dis . . .
 
Global Website Assessment Index 2015
Languages and Social Networks on the World’s Most Prominent Websites
by Benjamin B. Sargent, Donald A. DePalma, July 31, 2015, 76 Pages View abstract  |  Download research
Product managers, international marketers, and C-level executives often seek justification for the cost of adding or maintaining languages for online content and social media. Conveying the brand in more languages correlates positively to a range of success . . .
 
How to Elicit International Customer Feedback
by Rebecca Ray, July 31, 2015, 4 Pages View abstract  |  Download research
Localization managers often find it difficult to provide timely, high-quality feedback from international customers. Colleagues in product marketing question which localized versions to produce in the first place. Digital marketers seek insights on what . . .
 
The Fastest-Growing LSPs: 2015
by Hélène Pielmeier, Stephen Henderson, July 31, 2015, 11 Pages View abstract  |  Download research
This brief presents the 20 language service providers with the highest sustained revenue increases over the past three years and the 20 companies that grew the most in a one-year period. It is based on the research that CSA Research conducted for its . . .
 
The Top 100 Language Service Providers: 2015
by Stephen Henderson, July 14, 2015, 5 Pages View abstract  |  Download research
This brief presents the world’s leading providers of translation, localization, and interpreting services. The list includes nine ties, resulting in 109 companies claiming or sharing the top 100 spots. The two-letter country . . .
 
Are You Ready to Acquire a New Team or Be Acquired?
by Rebecca Ray, June 30, 2015, 5 Pages View abstract  |  Download research
We are frequently asked at Common Sense Advisory how to manage the integration of a newly acquired localization team. Whichever side you're on - as the acquirer or as the one being acquired - the process requires a lot of hard work to align international . . .
 
The Language Services Market: 2015
Annual Review of the Translation, Localization, and Interpreting Services and Technology Industry
by Donald A. DePalma, Hélène Pielmeier, Robert G. Stewart, Stephen Henderson, June 30, 2015, 97 Pages View abstract  |  Download research
Imagine buying a new car and not being able to decipher the owner's manual because it's in a language you don't read. Or remember the frustration of trying to register at a website form that doesn't recognize your country's postal code format. Think about . . .
 
Vendor Selection for Mobile App Localization Made Easy
by Rebecca Ray, June 30, 2015, 3 Pages View abstract  |  Download research
Your current production model for multilingual content may integrate mobile localization without a hiccup. However, if you need to supplement your in-house, vendor, or freelancer team, this brief outlines eight essential areas to probe with potential . . .
 
E-Marketing Convergence Creates Opportunity for Localization Managers
by Benjamin B. Sargent, May 31, 2015, 6 Pages View abstract  |  Download research
In the evolving world of e-marketing, companies strive to manage what were previously separate practices as a single, coordinated program. In this scenario, activities like corporate blogging, SEO, and pay-per-click (PPC) advertising pop out of their . . .
 
Global Mobile App Development
Best Practices for Mobile App Localization
by Rebecca Ray, Benjamin B. Sargent, May 29, 2015, 53 Pages View abstract  |  Download research
With a billion tablets already online and four billion smartphones predicted to be in use worldwide by 2017, mobile is the next frontier for companies to implement and fine-tune the global customer experience (CX). However, mobile phones represent more . . .
 
The Changing Landscape of the Language Industry
by Donald A. DePalma, May 20, 2015, 7 Pages View abstract  |  Download research
In 1968, Waste Management, Inc. (WM) began an aggressive roll-up of the trash collection business in the United States and Canada, purchasing many small service companies. It disrupted the old mom-and-pop model of small providers, each owning just a few . . .
 
Making the Switch from Neutral to Regional Spanish
by Benjamin B. Sargent, April 30, 2015, 5 Pages View abstract  |  Download research
Spanish comes in many variants, deeply entrenched in the regional cultures of its diverse audiences. Few organizations can afford to support all versions. However, the proliferation of social media and mobile applications has forever changed user expectations . . .
 
The Rise and Fall of the Top Online Languages
Online Audience and GDP Benchmarks for 100 Languages in 2015
by Benjamin B. Sargent, Donald A. DePalma, April 30, 2015, 29 Pages View abstract  |  Download research
Companies with global ambitions must pay close attention to the shifting makeup of online audiences to ensure the maximum leverage of product development, marketing, and customer service budgets. This report shows which languages matter the most in terms . . .
 
Localization Checklist for Mobile Developers
by Rebecca Ray, April 20, 2015, 5 Pages View abstract  |  Download research
As software developers spend more time creating apps for mobile phones, tablets, and the proliferating number of devices connected to the internet, localization teams struggle to train less experienced colleagues on internationalization requirements. . . .
 
TMS Customer Satisfaction
How Users Rate TMS Solutions and Their Vendors
by Benjamin B. Sargent, Rebecca Ray, March 31, 2015, 35 Pages View abstract  |  Download research
To date, little research has been available on the level of satisfaction among decision-makers, practitioners, and end-users of TMS solutions. In October 2014, CSA Research surveyed 688 enterprise and supply side users, asking them about a range of customer . . .
 
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