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LSP Use of Technology in 2015
by Benjamin B. Sargent, October 29, 2015, 5 Pages View abstract  |  Download research
How do translation providers use the specialized technology of the industry in 2015? Where is each type of system most concentrated? This brief presents data on the use of translation memory (TM), translation management systems (TMS), and machine translation . . .
 
Amazon Shows a Profit and Invests in Global Growth
by Donald A. DePalma, July 31, 2015, 2 Pages View abstract  |  Download research
Commerce sites such as eBay and social media like Facebook have joined Baidu, Google, Microsoft, and Yandex in bringing machine translation technology in-house as they strive to go global with continuous, integrated, and on-brand content. This brief dis . . .
 
The Language Services Market: 2015
Annual Review of the Translation, Localization, and Interpreting Services and Technology Industry
by Donald A. DePalma, Hélène Pielmeier, Robert G. Stewart, Stephen Henderson, June 30, 2015, 97 Pages View abstract  |  Download research
Imagine buying a new car and not being able to decipher the owner's manual because it's in a language you don't read. Or remember the frustration of trying to register at a website form that doesn't recognize your country's postal code format. Think about . . .
 
The Changing Landscape of the Language Industry
by Donald A. DePalma, May 20, 2015, 7 Pages View abstract  |  Download research
In 1968, Waste Management, Inc. (WM) began an aggressive roll-up of the trash collection business in the United States and Canada, purchasing many small service companies. It disrupted the old mom-and-pop model of small providers, each owning just a few . . .
 
Insights on Enterprise Translation Automation
How Clients Deploy Translation Technology
by Donald A. DePalma, Fred Hollowood, April 14, 2015, 49 Pages View abstract  |  Download research
As your clients expand globally, they struggle to scale content to a range of products, languages, and platforms. The only way to meet this demand is with technology. In this report, CSA Research explores six scenarios for how buyers automate processes . . .
 
TMS Customer Satisfaction
How Users Rate TMS Solutions and Their Vendors
by Benjamin B. Sargent, Rebecca Ray, March 31, 2015, 35 Pages View abstract  |  Download research
To date, little research has been available on the level of satisfaction among decision-makers, practitioners, and end-users of TMS solutions. In October 2014, CSA Research surveyed 688 enterprise and supply side users, asking them about a range of customer . . .
 
Enterprise Translation Automation
Use Cases for Deployment of Translation Technology
by Donald A. DePalma, Fred Hollowood, March 10, 2015, 42 Pages View abstract  |  Download research
Many organizations employ technology to manage digital content and its translation. Some rely heavily on tools that vendors provide. Others require partners to use proprietary systems that they have developed themselves or bought from commercial suppliers . . .
 
Where MT Fits in the Global Customer Experience
by Donald A. DePalma, January 27, 2015, 5 Pages View abstract  |  Download research
Is machine translation ready for real-time, customer-facing interactions? CSA Research has found that consumers and business buyers greatly prefer local-language content at every phase of the customer experience (CX). Our surveys also reveal that they . . .
 
Translation Tools Move from Desktop to Cloudtop
by Benjamin B. Sargent, December 31, 2014, 5 Pages View abstract  |  Download research
Translation management tools have grown ever more ambitious, from the first workgroup servers to client/server architectures to web servers to multi-tenant services and elastic cloud deployment. The conception of the translation knowledge worker’s . . .
 
Top Six Reasons Why LSPs Buy a Second TMS
by Benjamin B. Sargent, December 30, 2014, 5 Pages View abstract  |  Download research
Most language service providers use a translation management system (TMS) of one kind or another. Many have two. Some have already moved away from their original deployment into a newer system. Thirty-eight percent of LSP users told us in a recent . . .
 
Evaluating the "-ities" for Cloud Deployments
by Donald A. DePalma, November 06, 2014, 2 Pages View abstract  |  Download research
Are you considering translation services or tools in the cloud? Many companies are. This brief advises reviewing cloud-based tools not just for translation functions and performance, but also for IT concerns such as reliability, availability, scalability, . . .
 
Using Proxy Servers to Make Website Globalization Easier
by Donald A. DePalma, October 09, 2014, 7 Pages View abstract  |  Download research
This brief contrasts traditional approaches to website globalization with the localization proxy server alternative. It discusses when you should use a proxy server, outlining the pros and cons of this technology.  . . .
 
How Rogue MT Interrupts the Brand Dialogue
by Donald A. DePalma, August 28, 2014, 5 Pages View abstract  |  Download research
As soon as visitors to your website use free online machine translation, they break out of the dialogue that you’ve crafted for them. What they see isn’t under your control – they read machine-translated content that doesn’t accurately . . .
 
How to Help Your Clients Deal with Rogue MT
by Donald A. DePalma, August 20, 2014, 5 Pages View abstract  |  Download research
Common Sense Advisory’s survey of 239 translation buyers found that most worry about website visitors’ use of free online machine translation. Our survey of 3,002 consumers revealed that most use free MT when they visit English-language websites . . .
 
Translation Management Systems for Enterprises and LSPs
TMS Options for Nine Business Scenarios
by Benjamin B. Sargent, Donald A. DePalma, August 08, 2014, 40 Pages View abstract  |  Download research
The purpose of this report is to clarify the types of  translation management systems (TMS) available today and assist technology buyers in identifying the correct sub-category of system that will best address their particular business case. We discuss . . .
 
The Language Services Market: 2014
An Annual Review of the Translation, Localization, and Interpreting Services Industry
by Donald A. DePalma, Vijayalaxmi Hegde, Hélène Pielmeier, June 25, 2014, 86 Pages View abstract  |  Download research
Our comprehensive study of the market for translation, localization, interpreting and other language services in 2014 includes information on underlying market growth, key trends, fastest-growing services, average revenue per employee, and other critical . . .
 
Why MT Doesn’t Appeal to Some Buyers
by Vijayalaxmi Hegde, Donald A. DePalma, April 02, 2014, 4 Pages View abstract  |  Download research
Ever-growing language needs and tighter budgets put pressure on human-produced translation models. Common Sense Advisory has long contended that machine translation (MT) will be part of the solution for certain types of content, but not all (see “Transformative . . .
 
Portal-Based Client Interactions
How Technology Facilitates Better Service Delivery
by Benjamin B. Sargent, Hélène Pielmeier, January 02, 2014, 40 Pages View abstract  |  Download research
The adoption − some say “imposition” – of portals for client interactions has been a hot topic for many years. Some people sing the praises of portal-based interactions while others lament the loss of “personal touch.”  This . . .
 
Agile: A Quick Introduction for Localization Teams
by Donald A. DePalma, Rebecca Ray, December 27, 2013, 4 Pages View abstract  |  Download research
The Agile software development methodology is the new norm and is here to stay. If your organization develops software of any kind – whether for internal use, embedded applications, or external sale – there is an excellent chance that at least . . .
 
Localization at the Speed of Agile
by Rebecca Ray, Donald A. DePalma, December 27, 2013, 44 Pages View abstract  |  Download research
Common Sense Advisory contends that current localization production models break down as teams scramble to stretch them to fit Agile. What lessons can veteran localizers learn from colleagues who have Agile-ized their teams? What are the most important . . .
 
Data Leakage from Free Machine Translation
by Donald A. DePalma, Hélène Pielmeier, November 29, 2013, 4 Pages View abstract  |  Download research
The ubiquity and widespread use of free machine translation options present data security challenges to enterprises that otherwise restrict access to privileged content. In this brief, we recount what respondents to Common Sense Advisory’s 2013 . . .
 
Where Open Source Fits in Language Technology
by Donald A. DePalma, November 29, 2013, 10 Pages View abstract  |  Download research
Open-source software has long been an option for translators, language service providers, and enterprises. In this brief, Common Sense Advisory discusses open-source software (OSS) for the language sector, the rationale for developing it, and six OSS . . .
 
Transformative Translation
Machine Translation Will Change How Companies Provide Information to Global Customers
by Donald A. DePalma, Benjamin B. Sargent, October 25, 2013, 44 Pages View abstract  |  Download research
Translation is at a crossroads. The traditional model stresses linguistically perfect output for a small amount of information. Enterprises decide which content is most likely to be required, rendering that into other languages "just in case" someone . . .
 
The Quality-Availability Debate around MT
by Donald A. DePalma, October 04, 2013, 2 Pages View abstract  |  Download research
Common Sense Advisory sees rapidly growing interest in machine translation (MT). However, our most recent survey on the technology found significant discomfort in applying the technology more widely and energetically (see “Human-Enhanced Machine . . .
 
Great Expectations for Post-Edited MT
How LSPs Can Accelerate Turnaround Times and Lower Costs
by Donald A. DePalma, Hélène Pielmeier, August 23, 2013, 44 Pages View abstract  |  Download research
The strong gravity of faster turnaround times and lower costs is pulling suppliers into the machine translation orbit. Like it or not, language service providers (LSPs) and freelancers will have to contend with the technology. Our research shows that . . .
 
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