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Lessons from Travel Companies for Supporting Global CX
What Other Industries Can Learn
by Rebecca Ray, Hélène Pielmeier, October 30, 2015, 49 Pages View abstract  |  Download research
Travelers visit 22 sites on average before booking accommodations and contribute more than 80 entries to TripAdvisor every minute. CSA Research analyzed how travel and leisure (T&L) companies leverage multilingual content to support global customer experience . . .
 
Are You Ready to Acquire a New Team or Be Acquired?
by Rebecca Ray, June 30, 2015, 5 Pages View abstract  |  Download research
We are frequently asked at Common Sense Advisory how to manage the integration of a newly acquired localization team. Whichever side you're on - as the acquirer or as the one being acquired - the process requires a lot of hard work to align international . . .
 
The Language Services Market: 2015
Annual Review of the Translation, Localization, and Interpreting Services and Technology Industry
by Donald A. DePalma, Hélène Pielmeier, Robert G. Stewart, Stephen Henderson, June 30, 2015, 97 Pages View abstract  |  Download research
Imagine buying a new car and not being able to decipher the owner's manual because it's in a language you don't read. Or remember the frustration of trying to register at a website form that doesn't recognize your country's postal code format. Think about . . .
 
Global Mobile App Development
Best Practices for Mobile App Localization
by Rebecca Ray, Benjamin B. Sargent, May 29, 2015, 53 Pages View abstract  |  Download research
With a billion tablets already online and four billion smartphones predicted to be in use worldwide by 2017, mobile is the next frontier for companies to implement and fine-tune the global customer experience (CX). However, mobile phones represent more . . .
 
Localization Checklist for Mobile Developers
by Rebecca Ray, April 20, 2015, 5 Pages View abstract  |  Download research
As software developers spend more time creating apps for mobile phones, tablets, and the proliferating number of devices connected to the internet, localization teams struggle to train less experienced colleagues on internationalization requirements. . . .
 
Insights on Enterprise Translation Automation
How Clients Deploy Translation Technology
by Donald A. DePalma, Fred Hollowood, April 14, 2015, 49 Pages View abstract  |  Download research
As your clients expand globally, they struggle to scale content to a range of products, languages, and platforms. The only way to meet this demand is with technology. In this report, CSA Research explores six scenarios for how buyers automate processes . . .
 
Enterprise Translation Automation
Use Cases for Deployment of Translation Technology
by Donald A. DePalma, Fred Hollowood, March 10, 2015, 42 Pages View abstract  |  Download research
Many organizations employ technology to manage digital content and its translation. Some rely heavily on tools that vendors provide. Others require partners to use proprietary systems that they have developed themselves or bought from commercial suppliers . . .
 
Agile Localization at 17 Silicon Valley Companies
by Rebecca Ray, February 02, 2015, 9 Pages View abstract  |  Download research
Twenty-two globalization champions from 17 global software developers came together recently in Silicon Valley to share their challenges and solutions for Agile localization at a CSA Research Colloquium. This brief outlines workflow models presented by . . .
 
Six Questions to Ask When Rethinking Linguistic QA
by Rebecca Ray, January 01, 2015, 3 Pages View abstract  |  Download research
Linguistic quality assurance (QA) continues to be an evergreen topic for buyers of translation and localization services. It remains a frequent source of schedule delays and eats up large portions of language outsourcing budgets. If you are currently . . .
 
Eight Guidelines for Budgetmeisters
by Fred Hollowood, Rebecca Ray, December 08, 2014, 2 Pages View abstract  |  Download research
Translation budget managers and directors often consult Common Sense Advisory on how to win more funding and, conversely, how to avoid budget cuts. This brief summarizes eight guidelines for effective budget management, based on in-depth interviews with . . .
 
Take Command of Your Translation Budget
Establishing a Sustainable Funding Model
by Rebecca Ray, Fred Hollowood, December 08, 2014, 39 Pages View abstract  |  Download research
There is no standard budgeting model for translation and localization teams, so managers and directors often ask Common Sense Advisory for advice on how to increase their budgets, maintain them, and keep them from being cut. Many continue to scramble . . .
 
Agile: A Quick Introduction for LSPs
by Donald A. DePalma, Rebecca Ray, November 24, 2014, 4 Pages View abstract  |  Download research
The Agile development methodology is the new norm for clients developing software - and for many of their colleagues in marketing, product development, and even customer care teams aiming to increase their speed (see "What's on the Mind of the Agile-ized . . .
 
What Should We Localize, and How Deep Should We Go?
by Rebecca Ray, November 03, 2014, 5 Pages View abstract  |  Download research
Revenue from emerging markets represents sizable chunks of total revenue for many companies nowadays. The nature of documentation is changing as more and more of it is accessed through the cloud and made available via mobile. At the same time, localized . . .
 
Using Proxy Servers to Make Website Globalization Easier
by Donald A. DePalma, October 09, 2014, 7 Pages View abstract  |  Download research
This brief contrasts traditional approaches to website globalization with the localization proxy server alternative. It discusses when you should use a proxy server, outlining the pros and cons of this technology.  . . .
 
Translation Supply Chain Management
How Enterprise Buyers Manage Their Translation Vendors
by Fred Hollowood, Donald A. DePalma, September 13, 2014, 55 Pages View abstract  |  Download research
Outsourced translation is the norm for most organizations, but many struggle with how to manage their external suppliers – especially as they increase the volumes they translate, the number of languages they offer, and the frequency at which they . . .
 
Press Play: Quick Introduction to Video Localization
by Rebecca Ray, August 29, 2014, 17 Pages View abstract  |  Download research
The ubiquity of smartphones and tablets with their much smaller screens continues to increase the use of video by companies to reach their prospects, customers, investors, influencers, and employees worldwide. If you’re looking for a crash course . . .
 
Why Localization Matters for Corporate Buyers
B2B Preferences for Localized Websites and Products
by Donald A. DePalma, Benjamin B. Sargent, July 18, 2014, 64 Pages View abstract  |  Download research
To determine whether localization matters to corporate buyers, Common Sense Advisory surveyed businesspeople with purchasing authority for a range of software and high-tech products. We polled 400 companies across 10 non-English-speaking countries about . . .
 
Seven Areas to Address for Merging Translation Groups
by Rebecca Ray, July 08, 2014, 6 Pages View abstract  |  Download research
Marketing and engineering or R&D managers often have questions and concerns as they centralize and merge their translation and localization functions. From engineering, Common Sense Advisory hears, "Marketing isn't very organized when it comes to translation . . .
 
The Language Services Market: 2014
An Annual Review of the Translation, Localization, and Interpreting Services Industry
by Donald A. DePalma, Vijayalaxmi Hegde, Hélène Pielmeier, June 25, 2014, 86 Pages View abstract  |  Download research
Our comprehensive study of the market for translation, localization, interpreting and other language services in 2014 includes information on underlying market growth, key trends, fastest-growing services, average revenue per employee, and other critical . . .
 
Localization Matters for Global Procurement
B2B Preferences for Localized Websites and Products
by Donald A. DePalma, Benjamin B. Sargent, Robert G. Stewart, May 31, 2014, 66 Pages View abstract  |  Download research
To determine whether localization matters to corporate buyers, Common Sense Advisory surveyed businesspeople with purchasing authority for a range of software and high-tech products. We polled 400 companies across 10 non-English-speaking countries about . . .
 
On-Boarding New Consumers of Translation Services
by Rebecca Ray, March 06, 2014, 6 Pages View abstract  |  Download research
Are you ramping up to offer translation and localization services to the first few groups in your organization? Or perhaps teams are already clamoring to be taken on board faster than you can absorb them? Common Sense Advisory has put together guidelines . . .
 
What’s on the Mind of the Agile-ized Buyer?
by Rebecca Ray, February 25, 2014, 4 Pages View abstract  |  Download research
Buy-side research from Common Sense Advisory confirms that Agile is the new normal that breaks localization production models due to smaller translation volumes that must be translated more frequently. In interviews conducted in September 2013, 21 companies . . .
 
Helping Your Clients’ Customers Read and Buy More
by Donald A. DePalma, February 24, 2014, 5 Pages View abstract  |  Download research
Do translated websites generate more revenue for your customers than monolingual sites? Answers to this basic question drive every client’s return-on-investment analysis for localizing their web presence. This brief includes information about research . . .
 
Can't Read, Won't Buy
How Translation Affects the Web Customer Experience and E-Commerce Growth
by Donald A. DePalma, Robert G. Stewart, Vijayalaxmi Hegde, February 21, 2014, 59 Pages View abstract  |  Download research
If you read English natively, you have enjoyed the best of the web since its creation. Content in this language has dominated the medium for nearly two decades while companies have catered to Anglophone markets and the enormous spending they generate . . .
 
Adding Transcreation to the Corporate Toolbox
by Rebecca Ray, October 03, 2013, 3 Pages View abstract  |  Download research
The competition for emerging consumers worldwide continues to heat up, forcing companies to take local market preferences into account much sooner when developing their messaging and product rollouts (see "Market Entry Decisions," Jul13). Transcreation . . .
 
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